Growth in the channel has been driven by the same “funded head” concept for 30 years – with very little change or innovation. The model is where a vendor pays the cost of employing a staff member at a distributor or reseller to help grow sales.
But the question that has never really been answered is – “Is it worth it?” Here are the known issues that channel chiefs have complained about for years with using funded heads:
eXalt Knowledge Bots now offer an alternative to funded heads! Channel chiefs can deploy a fully customized version of a Knowledge Bot at each Distributor and Reseller for a fraction of the cost of a funded head. Each bot can self-replicate and provide unlimited support during peak load. Channel chiefs generate unprecedented loyalty as each personalized Knowledge Bot can change the efficiency and profitability for the channel partners. And channel partners focus on what is easiest and most profitable to sell.