Lisa the Knowledge Bot advises Buyers on TCO and ROI of Solutions not Products
How do you influence demand earlier when the buyer is 70% of the way through the decision making process before contacting a rep?
PowerPoints, Videos, Case Studies & White Papers have limited ability to influence demand:
“The launch of our new product line was a major milestone for our company and we wanted to be sure our customers and partners had all the tools they needed to fully capitalize on our latest data center innovations. The advice provided to our customers by the eXalt Knowledge Bots has been a critical component in the initial success of our new product rollout”
-Marketing Manager of a Large Semiconductor Company